Call it print, KV, looks, visuals.... it's about expressing an idea through copy and visuals that clearly commucaties a story.
Taos ski resort is one of the best kept secrets in the south-west. We were tasked with rebranding their look & messaging to let skiers know how great it really is. We pitched four unique concept territories.
Where most vacations are stressful to plan, a trip to Nebraska is different. All you have to do is decide to go. And when you do, you realize all of the possibilities that await your newly freed spirit.
Adidas and Pacsun needed to create a look and feel that would resonate with their consumers in the Queens area of NYC for an exclusive launch event. The result was visuals representing the icon 7 train that heads to Queens from Manhattan and the clean modern aesthetic of Adidas Originals.
In its second year in the market, we chose to shoot the Polaris Slingshot on the iconic 6th street bridge in Los Angeles. The combination of downtown LA as beautiful backdrop and the bridge’s structure made for an image that had the perfect balance of performance and landscape.
For model year 16 Polaris Snowmobiles was pushing out their second year of the “SEE” campaign. Polaris has the lightest most flickable sleds on the market allowing the consumer to go where they want on the trail or in the powder. The campaign was segmented into on/off trail, powder, and trail performance to speak to each of our consumers in their own language.
Polaris in general really like to talk in features and benefits of the machines they produce. Our goal for these ads where to tap into the emotional side of the experience you get when riding one of their machines. After all that's why we all ride, for the feeling it gives you. We illustrated the copy to give it more of that emotional attachment to the consumer.
Victory needed a brochure to hand out in dealer to show the breathe of their apparel line. We chose to go with a unique shape and side stitch the matte cover to make it standout. The result was a cool brochure that the consumer wanted to pick up and interact with.
Blue Moon tasked us with creating a campaign based on the insight that Blue Moon Belgian White is brewed with 100 percent California orange peels. We created an integrated, holistic campaign—not only applying the mural to a long list of POS items, but also leveraging Blue Moon's owned digital properties, specifically Twitter, to drive awareness and increase interaction with the campaign.
“Let It Out” was the latest in campaigns from the off-road side of Polaris Industries. It was a simple idea that within us all was a desire to get a little loose and have some fun. We showed a range of ads from super conceptual to more literal showing the experience you get when riding in a RZR.